Product Launch Event Management
Keep the room to the people you invited. Run launches, brand activations and press previews from a private invite link, with approval-based invites, guest ID checks on by default and zero platform fees.
Start hosting free on Event Flo
How do you run an invite-only product launch?
Publish the launch as a private event, share the link only with the people you invite, and turn on approval so nobody is confirmed until you say yes. Put press and partners on your VIP list and they skip the approval queue. On the day, door staff scan each guest's QR pass from their own phones.
- Visibility: Private link, kept off Discover
- Approval: You confirm each RSVP
- VIP list: Press and partners skip the queue
- Plus-ones: Extra seats are not ID-checked
- Platform fee: 0%
What product launches & brand events run into
Uninvited Guests Undermine the Exclusivity. A product launch is only as exclusive as its guest list. Without identity verification, your invite link can be forwarded to anyone — and your brand event becomes a public party.
Press + Influencer Lists are Hard to Manage. Tracking confirmations, managing plus-ones, and coordinating door access for press and influencer invites across email threads and spreadsheets is error-prone and embarrassing.
On-Site Check-In Creates Bottlenecks. Clipboards, printed lists, and manual verification at the door of a brand event create queues that erode the first impression your launch was designed to make.
Event Flo for product launches & brand events
Everything below is included at a 0% platform fee — there is no tier to upgrade to and no per-attendee charge.
| Feature | What it does |
|---|---|
| Government ID Verification | Verification is on by default for every event you publish except business events, and you can switch it off: unverified guests can send a request, and their spot is confirmed once their ID is verified. Your launch guest list contains verified, accountable individuals — not anonymous email addresses. |
| Approval-Based Invite Management | Review every RSVP request before confirming. Manage press, influencers, trade buyers, and VIPs in the same dashboard. Accept or decline with one click, and promote from the waitlist when a seat frees up. |
| Private Event Links | Share your event via a private link — not a public listing. Only guests with the link can request access. Hosts control whether the event is searchable or invite-only. |
| Plus-Ones and Group Bookings | Set how many tickets each guest can book. Extra seats go to the booker's guests and are not ID-checked — the scanner marks them that way — so keep it at one when only ID-checked guests should get in. Capacity counts every seat. |
| QR Check-In for VIP Events | Door staff scan guest QR codes on any phone. Each scan shows the name on the booking and whether the pass is valid or already used — no printed lists required. |
| 0% Platform Fees | Event Flo is free for all events including paid preview experiences, paid tastings, and admission-charged brand events. Zero platform fee, regardless of ticket price. |
How to manage a product launch guest list
- Create a private event page. List the launch as a private event: it stays off Discover, and only people with your link can see it and request a spot. Set a capacity and turn on approval. It publishes once your host ID is approved, usually within an hour.
- Add your VIP list. Add press, partners and investors to your VIP list by email. VIPs skip the approval queue on any event you host; everyone else waits for your yes.
- Review the other RSVPs. With guest ID checks on (the default), a request waits until the guest's ID is verified. Approve or decline the rest from one list, and keep extra seats per booking at one if only ID-checked guests should get in.
- Door check-in on launch day. Scan guest QR codes on any phone. Each scan shows the guest's name and whether the pass is valid, and extra seats are flagged as not ID-checked. No printed lists at the door.
What organizers say
"We used Event Flo for the Mumbai launch of our skincare line. The ID-verified guest list meant our press invites stayed exclusive — zero gatecrashers and a flawless door experience." — Shreya Agarwal, Brand Marketing Manager · Mumbai
"Managing press and influencer RSVPs used to take a whole team. Event Flo handled confirmations, reminders, and door check-in from one dashboard. Genuinely changed our event workflow." — Vikram Dubey, Events Lead · Direct-to-Consumer Brand · Bangalore
"The private event link was exactly what we needed for our trade-only product preview. We approved every buyer ourselves, with ID checks on. Exactly the right level of control." — Priya Mistry, Product Launch Coordinator · Delhi
Event Flo for other event types and sizes
Frequently asked questions
Is Event Flo free for product launch events?
Yes. Event Flo charges 0% platform fees on all events, including brand activations, press previews, and exclusive launch parties. For paid-admission events, guests pay you directly — Event Flo processes nothing and takes nothing.
Can I keep my product launch event private and invite-only?
Yes. Disable public listing for your event — it will not appear in search or discovery. Only guests with your private link can request access, and only those you manually approve are confirmed.
How do I manage press and influencer guest lists?
Create your event with approval-based registration. Receive RSVPs from press and influencers, review each profile, and confirm or decline with one click. The dashboard shows confirmation status, plus-ones, and check-in records per guest.
Can I check in VIP guests quickly at a brand event?
Yes. Door staff scan guest QR codes on any phone browser — no dedicated hardware, no app required. Each scan shows the name on the booking and whether the pass is valid, and extra seats on a booking are marked as not ID-checked.
What size product launch events work on Event Flo?
Event Flo works for intimate press previews of 20 guests to large-scale brand activations of 500+. The approval and check-in workflow scales regardless of event size.
How do I manage invites for a product launch event?
Make the event private so it stays off Discover, share the link only with people you invite, and turn on approval so you confirm each RSVP yourself. Add press and partners to your VIP list by email and they skip the approval queue. Each confirmed guest gets a QR pass by email, and your guest list shows who is approved, who is still waiting and who has checked in.
Can launch guests bring a plus-one?
Yes, if you allow it. Set how many seats one booking can hold; the booker's extra seats count toward capacity and show on your guest list. Extra seats are not ID-checked, and the scanner marks them that way, so keep the limit at one if only ID-checked guests should get in. For a named guest you want vetted, ask them to register themselves.
Can I set up a launch event before my ID is verified?
Yes. Build the launch page now, with the date, venue, capacity, approval and registration questions, and it saves as a draft. A host verifies a government ID once before a public or members-only event goes live; a person on the Event Flo team reviews it, usually within an hour, and the draft then publishes automatically. Door staff can be invited once it is published. A private event can go live right away: until your ID is verified, guests join by invite or at the door.